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Interview with Infiniti and Nissan VP Andy Palmer about new Infiniti cars and trucks - Autoweek
Infiniti has been around since the late '80s. What mistakes have you made?
Historically, Infiniti has been "Nissan-plus" and we screwed up the Infiniti brand in the U.S. by doing cars like the G20 [a rebadged mid-'90s Primera] and basically trying to squeeze money out of higher-margin cars. That's not the behavior of a premium brand.
Historically, Infiniti has been "Nissan-plus" and we screwed up the Infiniti brand in the U.S. by doing cars like the G20 [a rebadged mid-'90s Primera] and basically trying to squeeze money out of higher-margin cars. That's not the behavior of a premium brand.
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Last edited by Kyle
on 2013-10-19
at 02-06-56.
Reason: added rofl smiley